project details
YEAR
2026
TIMELINE
10 Weeks to Launch
SERVICE
Shopify Migration, Custom Development, CRM
WEBSITE
www.tannerfletcherstudios.com
from the brand
Fletcher Kasell
Co-Founder / Co-Creative Director, Tanner Fletcher
Squarespace couldn’t keep pace with a business that spans ready-to-wear, vintage and bespoke bridal. Showing one piece in both Wedding and Ready-to-Wear meant duplicating inventory. Appointments and private-client sales lived outside the store. Cart abandonment ran at 80%, well above the roughly 70% industry average, and under 1% of abandoned carts were ever recovered.
Move to Shopify without losing search rankings or a single customer, then build a store around the atelier: one inventory shown in every context it belongs to, showroom and private-client sales on the same platform, retention flows that win back lost carts, and the groundwork to sell internationally.
In its first four months on Shopify, Tanner Fletcher’s conversion rate doubled and monthly online sales doubled, with average order value up 55%. Streamlined sales now run through showroom, Shopify POS and private-client invoicing that used to happen off-platform. Automated Klaviyo messaging drives a fifth of all sales, and customers from Argentina to Hong Kong are seamlessly placed orders via Shopify Markets. The store is ready for whatever the next red carpet sends its way.
