Monique Lhuillier

Monique Lhuillier

Where Heritage Meets High-Performance

Where Heritage Meets High-Performance

Ecommerce Strategy

Business Intelligence

Ecommerce Strategy

Business Intelligence

UX / UI Design

A/B Testing

UX / UI Design

A/B Testing

Data Dashboarding

Email / SMS Strategy

Data Dashboarding

Email / SMS Strategy

project details

Renowned for luxury bridal and eveningwear, Monique Lhuillier approached Gamma Waves to bring a bold new brand vision to life through a modern, high-impact e-commerce experience. Working in collaboration with their branding partner, we were entrusted with translating a sophisticated design direction into a fully functional Shopify site—one that felt as elevated as the collections it represents, while delivering a seamless and intuitive customer journey.

YEAR

2023 - current

TIMELINE

3 Months - Retainer

SERVICE

Digital

WEBSITE

www.moniquelhuillier.com

CHALLENGE

CHALLENGE

Monique Lhuillier needed an e-commerce experience that matched the elegance and artistry of their gowns. While their brand direction was clearly defined, the challenge lay in translating a highly visual, editorial design into a technically sound Shopify build—without sacrificing performance, usability, or storytelling.

Goal

Goal

Develop a Shopify site that faithfully reflects the brand’s elevated aesthetic while ensuring a smooth, modern shopping experience. The site needed to balance rich design elements with fast performance, mobile responsiveness, and a structure that could support future growth and content evolution.

Result

Result

The finished site delivers both beauty and functionality. We preserved the visual sophistication of the original design while optimizing for performance, navigation, and conversion. The result is an immersive, intuitive shopping experience that elevates the brand online and supports long-term digital growth.