Brochu Walker

Brochu Walker

Polished UX, Peak Performance

Polished UX, Peak Performance

Site Optimization

UX Strategy

Site Optimization

UX Strategy

A/B Testing

Cart Enhancements

A/B Testing

Cart Enhancements

project details

Refactored site code and refined the user experience to improve load speed, streamline navigation, and create a clearer, more intuitive path to purchase—resulting in a faster, more focused shopping experience built to convert.
Refactored site code and refined the user experience to improve load speed, streamline navigation, and create a clearer, more intuitive path to purchase—resulting in a faster, more focused shopping experience built to convert.

YEAR

2024

TIMELINE

Phase-based partnership

SERVICE

Performance Audit, Shopify Optimization

WEBSITE

https://www.brochuwalker.com

CHALLENGE

CHALLENGE

Brochu Walker’s site was slow, fragile, and difficult to update—making it hard for the team to merchandise effectively or scale confidently. Key templates like the product detail page and cart needed to be rethought to improve performance, stability, and alignment with the brand’s evolving strategy.

Goal

Goal

Rebuild core site templates—starting with the PDP and cart—to improve speed, stability, and flexibility, while giving the Brochu Walker team more control over merchandising and a smoother experience for customers.

Result

Result

The updated PDP and cart delivered a faster, more stable experience across devices, with improved load times and fewer shopper drop-offs. The merchandising team gained more flexibility to highlight key products and promotions, leading to smoother launches and stronger alignment between site experience and sales goals.

Have a project in mind? Let’s map it out.

© 2025, Gamma Waves. all rights reserved |

HELLO@GAMMAWAVES.IO

Have a project in mind? Let’s map it out.

© 2025, Gamma Waves. all rights reserved |

HELLO@GAMMAWAVES.IO

Have a project in mind? Let’s map it out.

© 2025, Gamma Waves. all rights reserved |

HELLO@GAMMAWAVES.IO