project details
YEAR
2024
TIMELINE
Phase-based partnership
SERVICE
Performance Audit, Shopify Optimization
WEBSITE
https://www.brochuwalker.com
Brochu Walker’s site was slow, fragile, and difficult to update—making it hard for the team to merchandise effectively or scale confidently. Key templates like the product detail page and cart needed to be rethought to improve performance, stability, and alignment with the brand’s evolving strategy.
Rebuild core site templates—starting with the PDP and cart—to improve speed, stability, and flexibility, while giving the Brochu Walker team more control over merchandising and a smoother experience for customers.
The updated PDP and cart delivered a faster, more stable experience across devices, with improved load times and fewer shopper drop-offs. The merchandising team gained more flexibility to highlight key products and promotions, leading to smoother launches and stronger alignment between site experience and sales goals.
