project details
YEAR
2022 - Ongoing
TIMELINE
2 Months to Launch, Long-term Retainer Partnership
SERVICE
CRO, Shopify Plus Development
WEBSITE
www.shopdoen.com
DÔEN’s previous site struggled to keep up with the brand’s momentum. While their creative direction was well-defined, the tech stack lacked the flexibility and structure needed to support merchandising updates, campaign launches, and seasonal changes without relying heavily on developer time. The site also needed to perform flawlessly under the weight of rapid product drops and high traffic volumes.
Migrate to Shopify Plus to create a stable, scalable foundation that aligned with DÔEN’s visual identity and operational needs. The new site had to empower internal teams with greater control over content, merchandising, and storytelling—while delivering a seamless, high-converting experience for their customers.
We delivered a fully replatformed Shopify site that brought DÔEN’s creative vision to life—visually rich, technically sound, and built for scale. The new site improved speed, performance, and reliability across devices while giving the merchandising team the flexibility to launch collections, update content, and respond to the brand’s pace of growth with ease. The result: a digital flagship as thoughtful and dynamic as the brand itself - that also delivered an instant 11% increase in conversion rate.
