• DÔEN

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  • DÔEN

  • *

  • DÔEN

  • *

A gorgeous redesign and migration with upgraded flexibility for merchandisers.

A gorgeous redesign and migration with upgraded flexibility for merchandisers.

Project

Details

A Shopify 2.0 migration executing on a creative front-end vision, resolving back-end merchandiser challenges and setting the brand up for e-commerce growth.

Year

2022

Timeline

2 Months - Retainer

Service

Digital
Digital

Challenge

DÔEN wanted to evolve their digital presence with a gorgeous new design and a site optimized for performance. They also had distinct challenges for more streamlined catalog and seasonal launch management – looking to split their product catalog to the color level and create preview pre-launch functionality that wouldn’t give customers a sneak peek into product drops.

Goal

A rapid-development migration to Shopify 2.0 (complete before a big seasonal product drop), better site merchandiser control and a ready-to-go roadmap to continue work post-migration.

Result

We launched a successful redesign and rebuilt site on Shopify 2.0 in record time with site performance and client customizability in mind for this content-rich and visually-driven brand. Plus - Gamma Waves was able to split DÔEN’s Shopify product catalog to show individual colors as listings on product category pages (PLPs), but combined them on product detail pages (PDPs) so that they appear as variants to shoppers. We also built out dynamic product metafields, taking advantage of Shopify’s new metafield capabilities and giving DÔEN the ability to add rich detail to product pages.

two phones with screenshots of the DOEN website
two phones with screenshots of the DOEN website
two phones with screenshots of the DOEN website
two phones with screenshots of the DOEN website
an phone with a screenshot of the DOEN website
an phone with a screenshot of the DOEN website
an phone with a screenshot of the DOEN website
an phone with a screenshot of the DOEN website
a laptop with a screenshot of the DOEN website
a laptop with a screenshot of the DOEN website
a laptop with a screenshot of the DOEN website
a laptop with a screenshot of the DOEN website