An efficient and successful e-commerce site redesign, integrating strategy, design, and development seamlessly within a single phase to meet an important marketing deadline.
2018 - 2019
TRUBAR / TRUWOMEN is a dynamic startup with an ambitious concept — healthy protein bars with tastes reminiscent of comfort food like donuts, lemon bars and cookie dough! TRUWOMEN came to Gamma Waves with a number of imminent needs, ranging from a top-down redesign to complex accounting workflow automation between Shopify Plus and Netsuite. All this needed to coincide with a series of product launches.
Create a modern design to align with the brand's new packaging and marketing relaunch. Resolve backend accounting workflow challenges.
In order to accommodate an important pre-planned marketing calendar, the redesign was conducted within a single, tightly orchestrated phase interleaving strategy, design and development. While this type of approach is generally risky, Gamma Waves delivered a premium, optimized theme on budget and ahead of schedule. Frontend stabilized, Gamma Waves was able to activate workflow automation between the Netsuite ERP that a number of parties had thought were impossible.