project details
YEAR
2024
TIMELINE
Ongoing support
SERVICE
Performance, UX, CRO
WEBSITE
https://www.12thtribe.com
12th Tribe was working with a buggy, slow site that created friction at key points in the shopping journey—leading to missed conversion opportunities and a disconnect between merchandising intent and customer behavior. The team needed a faster, more reliable foundation, and a smarter approach to improving product detail and cart experiences based on how customers were actually using the site.
Improve site speed and stability while reworking the PDP and cart experience using real behavioral data—giving shoppers a smoother path to purchase and the team a stronger platform for conversion-focused merchandising.
The rebuilt site delivered a faster, more consistent experience across devices. Updates to the PDP and cart reduced friction in key decision moments, leading to better engagement and a clearer path to checkout—all grounded in actual customer behavior.
