project details
YEAR
2021
TIMELINE
3-year build and grow
SERVICE
Shopify Development, UX Strategy, Education Modules
WEBSITE
https://www.supergoop.com
Supergoop! was introducing a new category—clean sunscreen—to a wider audience. The site needed to not only convert but also inform, helping shoppers understand the product’s benefits while navigating a space many customers were still learning about.
Build a fast, high-converting Shopify site that could balance product education with clear calls to action—supporting both first-time shoppers and loyal customers looking to explore the brand’s growing assortment.
We launched a high-performing storefront that paired speed and clarity with strong educational content. The new site made it easier for customers to discover, understand, and trust clean sunscreen—leading to higher engagement, smoother product discovery, and stronger conversion across the board.
