Supergoop!

Shaping Demand Through Education

Shopify Development

UX/UI Design

Shopify Development

UX/UI Design

Product Education

Performance Optimization

Product Education

Performance Optimization

A/B Testing

Loyalty Strategy

A/B Testing

Loyalty Strategy

project details

We built a fast, high-performing Shopify site that not only supported conversion but also educated customers on a new product category—clean sunscreen—through thoughtful design, clear messaging, and an intuitive path to purchase.

YEAR

2021

TIMELINE

3-year build and grow

SERVICE

Shopify Development, UX Strategy, Education Modules

WEBSITE

https://www.supergoop.com

CHALLENGE

Supergoop! was introducing a new category—clean sunscreen—to a wider audience. The site needed to not only convert but also inform, helping shoppers understand the product’s benefits while navigating a space many customers were still learning about.

Goal

Build a fast, high-converting Shopify site that could balance product education with clear calls to action—supporting both first-time shoppers and loyal customers looking to explore the brand’s growing assortment.

Result

We launched a high-performing storefront that paired speed and clarity with strong educational content. The new site made it easier for customers to discover, understand, and trust clean sunscreen—leading to higher engagement, smoother product discovery, and stronger conversion across the board.