The founders of The Cereal School had a revolutionary idea: produce a delicious cereal that brings out customers’ nostalgia for Saturday morning cartoons with a sugary bowl of cereal, minus the sugar. Industry experts they approached thought their dream was unrealistic, but in their kitchen, the founders were able to create a low carb, high protein cereal with no sugar (ever). Old school cereal made the new way. The Cereal School had two flavors sold direct to consumer (D2C) through their website, but with the rate they were growing and the third flavor they were adding to their line up, they decided to call in outside help to make their website reach its conversion potential, both for desktop and mobile. Gamma Waves was called in to help The Cereal School revamp its product detail page (PDP). They have a single PDP, which is unique. Instead of a standard product catalog, they set-up a one-page shop all option. One page for all of their cereal flavors and bundles.