Food 2.0 and digitally-native beef.
When PRE approached Gamma Waves, they were a just-launched and rapidly-growing brand without e-commerce capabilities. They wanted to quickly launch an e-commerce site to capitalize on the ripe market conditions for digitally-native brands delivering quality food to shoppers' doorsteps.
Build and activate a B2C go-to-market strategy, building on the incredible success of the product in the local market.
Gamma Waves used an iterative development model to deliver maximum business value in a series of rollouts as follows: 1. Speedy activation of e-commerce functionality via Shopify Plus 2. Backend editing capability added to allow PRE staff to administer content throughout the site 3. Custom development of special features such as advanced filtering mechanism for collections and additional backend support At the end of the day, Gamma Waves had not only outfitted PRE with a state-of-the-art website atop the Shopify Plus platform but also enabled recurring functionality, allowing customers to “fix it and forget it”.