• FEKKAI

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  • FEKKAI

  • *

  • FEKKAI

  • *

Shopify Plus redesign and build optimized to drive recurring revenue and performance.

Shopify Plus redesign and build optimized to drive recurring revenue and performance.

Project

Details

Introducing a game-changing Shopify 2.0 redesign, optimizing subscription flows and PDPs for conversion success, driving remarkable growth for an updated brand.

Year

2023

Timeline

6 Months - Retainer

Service

Digital
Digital

Website

Challenge

In the fast-paced world of beauty and hair care, staying on top means having more than just fabulous products – you need an online platform that engages customers and drives sales. Fekkai, a heritage brand for luxury hair care, knew they had to level up their digital game to cater to their audience and to better communicate their brand, product and ingredient stories.

Goal

To refine brand messaging to align with the new FEKKAI, and create a modern e-commerce presence identity that captures their essence and tells their unique product stories.

Result

To invigorate FEKKAI's digital presence and unleash its full potential, Gamma Waves embarked on a visionary site redesign and rebuild on the powerful Shopify 2.0 platform. With a laser focus on driving conversions, Gamma Waves' experts meticulously crafted optimized subscription flows, enticing customers to embrace the convenience of repeat purchases. Product Detail Pages (PDPs) were thoughtfully revamped, captivating users with persuasive content and compelling visuals that led to an elevated shopping experience. The seamless integration of subscription options and the reimagined PDPs proved to be a winning formula, as FEKKAI's online sales surged, solidifying their position as an industry leader in beauty and hair care.

tablet device with FEKKAI website on the screen
tablet device with FEKKAI website on the screen
tablet device with FEKKAI website on the screen
tablet device with FEKKAI website on the screen
laptop device with FEKKAI shampoo PDP on the screen
laptop device with FEKKAI shampoo PDP on the screen
laptop device with FEKKAI shampoo PDP on the screen
laptop device with FEKKAI shampoo PDP on the screen
two phone devices with the FEKKAI website on the screens
two phone devices with the FEKKAI website on the screens
two phone devices with the FEKKAI website on the screens
two phone devices with the FEKKAI website on the screens