Project
Details
Challenge
After taking Shark Tank and Oprah's Gift Guide by storm (2 years running!) Boarderie's founder had a vision to expand her business to include a best in class egift experience. She wanted to give her customers the ability to purchase - in a single transaction - multiple physical gifts and egifts to send to multiple addresses and emails to make their holiday gifting a breeze.
Goal
Build a best-in-class gift experience for gifters and giftees - with a branded recipient experience including custom gift email, landing page, the ability to change their gift delivery date - all within the Shopify platform. On top of that, Boarderie needed to make sure that their Shopify to Shipstation flows were streamlined and optimized in preparation for huge amounts of holiday traffic.
Result
The new gifting experience helped drive a 🚀 478% increase in holiday season sales YoY and the updated checkout experience resulted in a 30% increase in conversion rate (CVR). The Boarderie team had a busy, but wildly successful holiday season.
