A Shopify migration making front-end improvements while streamlining back-end management and sales rep capabilities.
Ascent Protein sets the benchmark in supplemental protein purity. Using all natural products and processing their own ingredients, Ascent helps athletes naturally improve their performance. With 30 years in the business of helping athletes achieve extraordinary results, Ascent’s team recognized when their ecommerce business could use a boost in performance as well. Ascent depends on their trusted gym representatives to help product reach more gyms and more customers. Before Ascent connected with Gamma Waves, the backend ordering options for gym reps were clunky and inflexible. Making changes to the site’s front end was also difficult due to the high level of customization involved in the original site build. Ascent’s team members were required to call in outside help for even the smallest content changes. After grappling with these issues for years, Ascent decided to call in backup. They were looking for a more stable experience on their website and foundation that would allow them more independence, more insight into their business, more organic traffic, and a sleek purchasing experience for the gym reps who help drive their business. Gamma Waves was able to deliver these improvements and more.
Launch a new site that's easier to maintain internally without the need for extensive, ongoing agency involvement. Increase options and reduce friction for sales rep purchasers.
By moving the website to Shopify Plus, Gamma Waves was able to build a strong foundation for Ascent’s ecommerce presence using the best themes, apps, and integrations Shopify’s extensive ecosystem of partners has to offer. Upgrading backend purchasing options for sales reps (including Recharge for subscription) has made a significant improvement in sales rep satisfaction. A focus on UX and UI made the site easier to navigate while maintaining all previous functionality - including a protein calculator which helps customers determine how much protein they need every day -and what products help meet that need. The new design is more intuitive, easier to navigate, focused on providing product information, and optimized for organic search. Gamma Waves also built more robust reporting into the site to allow the Ascent team to make data-driven decisions and see the impact of various new features. "I’m not sure anyone fully believed a [3 month] launch would happen, and the cutover wasn’t nearly as exciting we thought…in a good way. It was remarkable!" - Mike Arnold, Dir Marketing & Innovation, Ascent Protein