Shopify vs WordPress 2024: Choosing the Best Platform for Your Ecommerce Store

Shopify vs WordPress? Here's rundown of the latest features and benefits of both platforms.

February 12, 2024
Reading Time
6 minutes
CRO, Development, E-Commerce, Shopify 2.0, Shopify Plus

Are you ready to take your online store to the next level, but stuck debating Shopify vs WordPress? Don't worry, we've got you covered with a rundown of the latest features and benefits of both platforms.

Let's dive in and see which platform is better suited for your brand!



  • Built-in ecommerce tools for seamless store setup.

  • Reliable hosting included for easy launch.

  • Streamlined subscription plans for simplified payment processing.

  • Easy customization options, even for non-coders.

  • Enhanced security measures, including SSL certification and compliance standards.

  • Built-in email feature for seamless communication with customers.

  • Regular maintenance updates handled automatically.


  • Additional costs for premium features and apps.



  • Highly customizable with extensive plugin options.

  • Flexibility to choose from various hosting providers.

  • Open-source platform with a vast community for support and resources.

  • No subscription fees for the platform itself.


  • Requires more technical expertise, especially for setup and customization.

  • Security vulnerabilities may arise without proper ongoing plugin management.

  • Additional costs for essential ecommerce features and plugins.

Why Merchants Prefer Shopify:

  • GDPR Compliance: Shopify integrates GDPR compliance features, while WordPress requires additional plugins for compliance.

  • Customer-Facing App: Shopify's Shop app offers convenience for shoppers, enhancing the buying experience.

What Makes Shopify Stand Out:

  • Focus on enterprise-level growth: Shopify continues to roll out features like POS and international selling that support significant brand growth

  • Proven checkout conversion: Shopify's checkout has been tested against major ecommerce platforms and has been proven to increase conversion rate by over 30%

  • 24/7 Support: Shopify offers round-the-clock support and extensive resources to guide you.

  • Free Trial: Test Shopify risk-free with a free trial, perfect for exploring its features before committing.

  • User-Friendly Interface: Shopify's intuitive interface makes it easy to design and customize your store without technical expertise.

  • With Shopify's array of features and user-friendly interface, launching and growing your ecommerce store has never been easier. So why wait? Get in touch and let's talk about how we can help you quickly launch and start reaching your goals.


Sarah Gallagehr

Gamma Waves

We leverage our expertise in Shopify Plus to craft high-performing stores and unlock growth potential for businesses of all sizes. Here, we share actionable insights and industry trends to empower and inspire you as you navigate the e-commerce landscape.

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