Carbon38

A Partnership Built for Efficiency and Speed

Streamlined Store Management and CRO-Focused Feature Delivery Through a Strategic Partnership

Carbon38

A Partnership Built for Efficiency and Speed

Carbon38

CHALLENGE

Carbon38 approached Sellry with the need to break through some technical challenges for specific backend features they wanted to get launched before the end of the year. They were having trouble moving at the speed they needed to drive their business, and wanted an agile partner for an efficient development partnership.

RESULTS

Very quickly, Sellry jumped into the Carbon38 punch list, knocking out to-dos driving streamlined merchandiser workflows and capabilities and expanding reporting capabilities leading to more rapid decision making and iteration. The combination of a structured Project Management process and open communication has created a productive partnership that we’re excited to continue building upon.

Custom features built using our rapid delivery model include:

  • A product bundling solution that allows for multiple variant options for multiple products, all from one PDP
  • Splitting the product catalog to allow for more control over merchandising and sale configurations
CHALLENGE
Carbon38, a dynamic lifestyle brand, sought the expertise of Sellry to overcome critical technical challenges hindering the launch of specific backend features essential for their year-end goals. Faced with the urgency to accelerate business growth, Carbon38 sought an agile and efficient development partner to streamline their e-commerce operations and elevate their conversion rate optimization (CRO) strategies.

Recognizing the pressing need for swift action, Sellry stepped in as the ideal collaborator, offering not only technical prowess but also a deep understanding of Carbon38's vision and objectives. With a shared commitment to success, the partnership between Carbon38 and Sellry flourished, resulting in a transformative e-commerce development journey that fortified Carbon38's market position and maximized their potential for sustainable growth.
SOLUTION
With speed and agility, Sellry swiftly addressed Carbon38's punch list, efficiently delivering solutions that streamlined merchandiser workflows and expanded reporting capabilities. The newfound efficiencies empowered Carbon38's team to make rapid and informed decisions, fostering a culture of iterative improvement and agile decision-making.

The structured project management process implemented by Sellry, coupled with open and transparent communication, has laid the foundation for a highly productive and collaborative partnership, setting the stage for continued growth and success. As the shared vision and dedication to excellence remain at the forefront, both Carbon38 and Sellry look forward to building upon this fruitful relationship, driving innovation and propelling Carbon38's e-commerce journey to new heights.
Collaborating with Sellry has been a seamless and game-changing experience for our team! Their strategic expertise in optimizing our UX and introducing conversion-focused best practices has played an instrumental role in propelling us into the next stage of our growth.

Mackenzie Lamberton, Ecommerce Product Manager
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